Beyond Audio

Beyond Audio, and in order to support better our customers, WiSound™ R&D team has developed a unique proprietary New Product Development System to integrate efficiently the best practices from the leading organizations that created the best industry standards below:

  • PDMA, Product Development and Management Association
  • AIPMM, Association of International Product Management and Marketing
  • PMI, Project Management Institute
  • LEI, Lean Enterprise Institute
  • Toyota New Product Development System
  • Six Sigma
Following you can enjoy a few slides from LEAN PΜI presentations at various international conventions, at the symposiums of ALMA (Association of Loudspeaker Manufacturers and Acoustics) at “CES Consumer Electronics Show” at Las Vegas, “Sound and Pro Light & Sound” Messe Frankfurt and PMI meetings.


  1. What is the mission of WiSound™ Lean-PMI New Product Development System?

    To create the most efficient development Supply Chain, from our Suppliers to the End Users, of our Customer’s networks


  3. What is the advantage of WiSound™ New Product Development?

    Shortening the Strategic Lead Time from Idea to Market. WiSound™ Lean-PMI New Product Development System   People at WiSound™ realize that there is direct correlation between model age and market share. According to Merrill Lynch, “Clearly the older the model the lower the market share – newness wins every time”. With the goal to develop a state of the art System for New Product Development to enter new dynamically evolving markets, the proprietary WiSound™ Lean-PMI system has been implemented. The mission is to: “Shorten the Strategic Lead Time from Idea to Market”. This is achieved by lean integration of People and Processes with the Products, the Projects, the Programs and the Portfolio.


  5. What is WiSound™ perception for New Product Development?

    Starting from an “ocean” of opportunities, WiSound™ uses a funnel flow screening with interim reviews, defined by the stage-gate processes and Lean principles, in order to deliver only the best value for money products.


  7. How WiSound™ stands out with Lean-PMI New Product Development System?

    By integrating the Processes and Knowledge Areas of the best Industry Associations and Certifications, PDMA, AIPMM, PMI, Lean, Six Sigma, TOC [image]


  9. What is the international industry reference used for the development of new products and services?

    Principles and methodologies based on PDMA - Product Development Management Association   WiSound™ applies the top industry standard practices in order to develop and deliver new products and services. This process involves an integrated set of unique activities which are clearly defined from the Product Development & Management Association (PDMA). PDMA is the premier global organization for product development and leads its practitioners to:
    • organize, distill and provide access to knowledge needed for product development
    • include generally agreed to definitions and summaries of concepts, tools, methodologies and processes

    The PDMA Book of Knowledge consists of: 3 Phases: Discovery, Development, Distribution 6 Knowledge Areas: Technology and IP, Strategy and Planning Process, Execution and Metrics, People, Teams and Culture, Customer and Market Research, Co-Development and Alliances


  11. What is the international industry reference used for the project management of new products and services?

    PMI - Project Management Institute
    , the world’s leading organization for the project management profession   It is all about Project Management with emphasis on timely delivery and attention to product specifications and budget. WiSound™ project management teams consist of PMI practitioners in order to understand and execute PMI principles. Project Management Book of Knowledge consists of:  
    • 42 Processes from 9 Knowledge areas and 5 Process Groups
    • The Standard for Program Management - 47 Processes from 12 Knowledge areas and 5 Process Groups
    • The Standard for Portfolio Management - 14 Processes from 2 Knowledge areas and 2 Process Groups
    • The Standard for Organizational Project Management Maturity Model (OPM3)
    • 488 Best Practices for Continuous Improvement

  13. How do you ensure the best quality for products and services?

    By applying Lean Six Sigma principles and tools:   We practice state of the art industry standards by implementing a blend of two proven methods: Lean Development and Six Sigma, which is more commonly known as Lean Six Sigma. The basic principle of Lean Six Sigma is based upon creating more value, with less resource. This is achieved by:  
    • Identify all the steps in the value stream for each product family, eliminating the steps which do not create value
    • Make the value-creating steps occur in tight sequence, so the product will flow smoothly towards the customer
    • Begin the process again and continue, until a state of perfection is reached, in which perfect value is created with no waste

    Six Sigma projects adhere to the DMAIC methodology, which is concluded in five phases: Define - the Customer, their Critical to Quality (CTQ) issues, and the Core Business Process involved Measure - the performance of the Core Business Process involved Analyze - the data collected and process map to determine root causes of defects and opportunities for improvement Improve - the target process by designing creative solutions to fix and prevent problems Control - the improvements to keep the process on the new course


  15. Which system do you integrate for decision making?

    Methodologies and tools derived from the international industry reference Theory of Constraints - TOC   The theory of constraints (TOC) is an overall management philosophy introduced by Eliyahu M. Goldratt. The analytic approach with TOC comes from the contention that any manageable system is limited in achieving more of its goals by a very small number of constraints. Hence, the TOC process seeks to identify the constraint (problem) and restructure the rest of the organization around it. TOC uses Management Decision-Making Tools called the Thinking Processes (TP) - a set of tools to help managers walk through the steps of initiating and implement a project.
    • "What to change?"
    • "To what to change?"
    • "How to cause the change?"

  17. What influences do you have from other industries in order to develop your own Product Development process?

    Our Lean-PMI has integrated a lot of Lean practices from Automotive Industries PDS - Product Development System   There are several distinguishable companies across various industries which can be used as references and top influencers. Highly featured, however - for WiSound™ striving for business and operational excellence - is Toyota’s PDS, which has revolutionized the Automotive Industry over the last three decades, with Lean Manufacturing and Development. Toyota PDS has become a major study area for Universities around the globe and significant literature has been published around it.   Toyota’s Lean Product Development System is structured around 3 main areas:  
    • Skilled people
    • Process
    • Tools and Technology

  19. How do you maximize the Customer’s Benefits with the product’s Features and Technical Specifications?

    By listening to the ‘voice of the customer’ with QFD - Quality Function Deployment   QFD, or also known as “House of Quality”, is an industry standard process in which ‘voice of the customer’ is heard and deployed. Orderly, QFD consists of four-phase process:
    • Planning
    • Designing
    • Constructing
    • Consistently constructing

    QFD distinguishes between customer attributes and product technical characteristics. [image]


  21. How do you ensure that the Product Development delivers on Specifications, Time and Budget?

    By using the in-house developed tool for Project Management by Checklist. Questions / checks include information around:  
    • What
    • How to
    • - When
      - Who
      - How much
      - Where
    • Why

    Project Management by Checklist is a software tool which allows the Project Managers to have instant access to critical information for every project throughout the entire Life Cycle. For every stage of the Project, there is a set of check questions across all disciplines (Engineering, Operations, Sales, Marketing, Supply, Quality, Creative, Advertising, Copywriting) where they need to be completed, in order for the project to proceed to the next phase. This way, the risk of missing critical steps is minimized and, at the same time, the time tracking is not overlooked, since for every single task, there is an associated delivery timeline.


  23. How do you optimize the value stream for each product family?

    With Value Stream Mapping based on Lean Six Sigma Principles [image]


  25. How do you integrate your suppliers in the Product Development Process System?

    By training and monitoring the development of the best suppliers. We carefully select our suppliers, through the most demanding international industry Qualification and Verification procedures:
    • Pre-Shipment Inspections for every production, run under strict military Standards for Quality Control
    • Factory audits by WiSound™ engineers and Project Managers
    • Supplier Evaluation Forms and Questionnaires

    Suppliers who will be advanced may start having access in Lean-PMI tools in order to have common access to the deliverables and timeline associated with the co-development projects


  27. How do you support Product Development in the Industry beyond your few selected Suppliers?

    We support our Customers beyond delivering Products with state of the art Development System, which has been presented in International Conventions e.g. WiSound™ has presented Lean-PMI methodology to the following events:
    • Alma/ Consumer Electronics Show /Las Vegas 2010
    • Alma / Pro Light & Sound Show /Frankfurt 2010
    • PMI Project Management Institute /Athens 2010

    Fully integrate the BEST suppliers into your Product Development System


  29. I am interested to learn more about New Product Development Systems. Where can Ι find additional information?

    • A Guide to the Project Management Body of Knowledge (PMBOK Guide), 4th Edition, 2008
    • Program Management, Second Edition, 2008
    • The Standard for Portfolio Management, Second Edition, 2008
    • Organizational Project Management Maturity Model (OPM3), Second Edition, 2008
    • Value Stream Mapping for Lean Development: A How-To Guide for Streamlining Time to Market, D. Locher, 2008
    • The Integrated Enterprise Excellence System, F. W. Breyfogle III, 2008
    • The PDMA Toolbook 3 for New Product Development, A. Griffin, S.M. Somermeyer, 2007
    • New Product Development for Dummies, R. Carol, B. Nelson, 2007
    • The Lean Product Development Guidebook, R. Mascitelli, 2007
    • Lean six Sigma for Supply Chain management, J.W. Martin, 2007
    • The TOYOTA Product Development System: Integrating People, Process and Technology, J. Morgan, J. Liker, 2006
    • New Products Management, M. Crawford, A. di Benedetto, 2006
    • Lean Project Management: Eight Principles for Success, L.P. Leach, 2005
    • The PDMA Handbook of New Product Development, K.B. Kahn, 2005
    • The Lean Six Sigma Pocket Toolbook, M. George, D. Rowlands, M. Price, J. Maxey, 2005
    • The PDMA Toolbook 2 for New Product Development, P. Belliveau, A. Griffin, S.M. Somermeyer, 2004
    • Learning to see, M.Rover, J.Shook, 2003
    • Product Development for the Lean Enterprice, M.N. Kennedy, 2003
    • Seeing the Whole, D.Jones, J.Womack, 2003
    • Portfolio Management for New Products, R.J. Cooper, S.J. Edgett, E.J. Kleinschmidt, 2001
    • The PDMA Toolbook for New Product Development, P. Belliveau, A. Griffin, S.M. Somermeyer, 2002
    • Building a Project Driven Enterprise, Ronald Masciteli, 2002
    • Winning at New Products, R.G. Cooper, 2001
    • Revolutionizing Product Development, S. C. Wheelwright, K.B.Clark, 1992


WiSound™ is dedicated to supply the international manufacturers and local brands of loudspeakers, with:

  • the state of the art Speaker Technology Platform and Products for
  • the most realistic wide sound, in every seat of every listening area.

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